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目录
Contents
Background of Marketing Operations Plan
Create Strategic Execution Foundation to Respond to Market Changes
Importance of Marketing Operations
Key Objectives and Directions
Industry Trends and Forecasts
Competitor Analysis
Consumer Analysis
Quantitative Goal
Qualitative Goal
Positioning Strategy
Target Structuring
Branding Direction
Creative Direction
Key Challenges Per Channel and How They Operate
Online Channel Strategy
Performance Marketing Strategy (Advertising Automation)
Offline Channel Strategy
Action Plan
Content Advertising Plan
Contents Operational Plan
Marketing Operation Budget
Expected Return on Investment
Key Indicators (Participation Rate, Brand KPI)
Estimated Risk and Risk Response Strategies
Monitoring and Feedback
Changes in Expectations of Marketing Operations
Closing Message
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