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目次
Contents
Key Issues and Insights for H1
Background and Purpose of Strategy Formulation
First Half Sales Performance Summary
The Need to Develop Strategies
Changes in Industry Trends and External Environment
Competitor Comparison Analysis
Customer Needs Analysis
Sales and Profits Summary
Goals and Directions for Strategy Establishment
Performance Relative to Target
Core Customer Group Changes and Requirements
Key Improvement Points
Sales and Revenue Targets
Goal Accomplishment Criteria (KPI)
KPI Settings
Organization Specific Objectives
Strategies by Service
Sales Strategies by Channel
Price and Promotion Strategy
Differentiating Point
New Market Development Plan
Mid- to Long-term Plan
Action Plan
Budget Plan for H2
Predictive Obstacles
Countermeasures and Priorities
Expected Effect of Strategy Execution
Performance Sharing and Feedback Schemes
Summary and Closing Messages
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